An assessment of methodological development in cross-cultural advertising research: A twenty-year review

This study reviews the methodologies used in cross-cultural advertising studies. It examines published cross-cultural advertising studies in 18 journals between 1980 and 1999 in terms of topic studies, countries/cultures selected, research design, data equivalence and reliability check, as well as a...

Full description

Saved in:
Bibliographic Details
Published in:Journal of international consumer marketing 2001-11, Vol.14 (2,3), p.153
Main Authors: Sin, Leo Y M, Hung, Kineta, Cheung, Gordon W H
Format: Article
Language:English
Subjects:
Advertising
Cross cultural studies
Methods
Statistical analysis
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page
container_issue 2,3
container_start_page 153
container_title Journal of international consumer marketing
container_volume 14
creator Sin, Leo Y M
Hung, Kineta
Cheung, Gordon W H
description This study reviews the methodologies used in cross-cultural advertising studies. It examines published cross-cultural advertising studies in 18 journals between 1980 and 1999 in terms of topic studies, countries/cultures selected, research design, data equivalence and reliability check, as well as analytical techniques used. Results show that although significant methodological improvements have been made in cross-cultural advertising studies over the past two decades, recent studies are still suffering from a number of methodological limitations, such as the lack of theoretical guidelines in selecting culture/country, non-representativeness in sampling, and problems in establishing construct and metric equivalence. Recommendations are suggested to advance the quality of cross-cultural advertising studies.
format article
fullrecord <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_205808197</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>119657344</sourcerecordid><originalsourceid>FETCH-proquest_journals_2058081973</originalsourceid><addsrcrecordid>eNqNit0KgjAYQEcUZD_vMLofTEWb3UUUPUD3MvRTJ3OrfdPw7RvRA3R14JyzIFGcJYIdeS6WJOKiyFmcpXxNNog953GSFiIi3dlQiQiIAxhPbUMH8J2trbatqqSmNUyg7fNblaGVs4isGrUfXaiynsB5hcq01AGCdFV3omfq3-Gf2RxE8JOC946sGqkR9j9uyeF2fVzu7OnsawT0ZW9HZ0IqE54JLuLimP41fQCV20nc</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>205808197</pqid></control><display><type>article</type><title>An assessment of methodological development in cross-cultural advertising research: A twenty-year review</title><source>EBSCOhost Business Source Ultimate</source><source>Taylor and Francis Social Sciences and Humanities Collection</source><creator>Sin, Leo Y M ; Hung, Kineta ; Cheung, Gordon W H</creator><creatorcontrib>Sin, Leo Y M ; Hung, Kineta ; Cheung, Gordon W H</creatorcontrib><description>This study reviews the methodologies used in cross-cultural advertising studies. It examines published cross-cultural advertising studies in 18 journals between 1980 and 1999 in terms of topic studies, countries/cultures selected, research design, data equivalence and reliability check, as well as analytical techniques used. Results show that although significant methodological improvements have been made in cross-cultural advertising studies over the past two decades, recent studies are still suffering from a number of methodological limitations, such as the lack of theoretical guidelines in selecting culture/country, non-representativeness in sampling, and problems in establishing construct and metric equivalence. Recommendations are suggested to advance the quality of cross-cultural advertising studies.</description><identifier>ISSN: 0896-1530</identifier><identifier>EISSN: 1528-7068</identifier><language>eng</language><publisher>New York: Taylor &amp; Francis Ltd</publisher><subject>Advertising ; Cross cultural studies ; Methods ; Statistical analysis</subject><ispartof>Journal of international consumer marketing, 2001-11, Vol.14 (2,3), p.153</ispartof><rights>Copyright Haworth Press, Inc. 2001</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780</link.rule.ids></links><search><creatorcontrib>Sin, Leo Y M</creatorcontrib><creatorcontrib>Hung, Kineta</creatorcontrib><creatorcontrib>Cheung, Gordon W H</creatorcontrib><title>An assessment of methodological development in cross-cultural advertising research: A twenty-year review</title><title>Journal of international consumer marketing</title><description>This study reviews the methodologies used in cross-cultural advertising studies. It examines published cross-cultural advertising studies in 18 journals between 1980 and 1999 in terms of topic studies, countries/cultures selected, research design, data equivalence and reliability check, as well as analytical techniques used. Results show that although significant methodological improvements have been made in cross-cultural advertising studies over the past two decades, recent studies are still suffering from a number of methodological limitations, such as the lack of theoretical guidelines in selecting culture/country, non-representativeness in sampling, and problems in establishing construct and metric equivalence. Recommendations are suggested to advance the quality of cross-cultural advertising studies.</description><subject>Advertising</subject><subject>Cross cultural studies</subject><subject>Methods</subject><subject>Statistical analysis</subject><issn>0896-1530</issn><issn>1528-7068</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2001</creationdate><recordtype>article</recordtype><sourceid/><recordid>eNqNit0KgjAYQEcUZD_vMLofTEWb3UUUPUD3MvRTJ3OrfdPw7RvRA3R14JyzIFGcJYIdeS6WJOKiyFmcpXxNNog953GSFiIi3dlQiQiIAxhPbUMH8J2trbatqqSmNUyg7fNblaGVs4isGrUfXaiynsB5hcq01AGCdFV3omfq3-Gf2RxE8JOC946sGqkR9j9uyeF2fVzu7OnsawT0ZW9HZ0IqE54JLuLimP41fQCV20nc</recordid><startdate>20011101</startdate><enddate>20011101</enddate><creator>Sin, Leo Y M</creator><creator>Hung, Kineta</creator><creator>Cheung, Gordon W H</creator><general>Taylor &amp; Francis Ltd</general><scope/></search><sort><creationdate>20011101</creationdate><title>An assessment of methodological development in cross-cultural advertising research: A twenty-year review</title><author>Sin, Leo Y M ; Hung, Kineta ; Cheung, Gordon W H</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_2058081973</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2001</creationdate><topic>Advertising</topic><topic>Cross cultural studies</topic><topic>Methods</topic><topic>Statistical analysis</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Sin, Leo Y M</creatorcontrib><creatorcontrib>Hung, Kineta</creatorcontrib><creatorcontrib>Cheung, Gordon W H</creatorcontrib><jtitle>Journal of international consumer marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Sin, Leo Y M</au><au>Hung, Kineta</au><au>Cheung, Gordon W H</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>An assessment of methodological development in cross-cultural advertising research: A twenty-year review</atitle><jtitle>Journal of international consumer marketing</jtitle><date>2001-11-01</date><risdate>2001</risdate><volume>14</volume><issue>2,3</issue><spage>153</spage><pages>153-</pages><issn>0896-1530</issn><eissn>1528-7068</eissn><abstract>This study reviews the methodologies used in cross-cultural advertising studies. It examines published cross-cultural advertising studies in 18 journals between 1980 and 1999 in terms of topic studies, countries/cultures selected, research design, data equivalence and reliability check, as well as analytical techniques used. Results show that although significant methodological improvements have been made in cross-cultural advertising studies over the past two decades, recent studies are still suffering from a number of methodological limitations, such as the lack of theoretical guidelines in selecting culture/country, non-representativeness in sampling, and problems in establishing construct and metric equivalence. Recommendations are suggested to advance the quality of cross-cultural advertising studies.</abstract><cop>New York</cop><pub>Taylor &amp; Francis Ltd</pub></addata></record>
fulltext fulltext
identifier ISSN: 0896-1530
ispartof Journal of international consumer marketing, 2001-11, Vol.14 (2,3), p.153
issn 0896-1530
1528-7068
language eng
recordid cdi_proquest_journals_205808197
source EBSCOhost Business Source Ultimate; Taylor and Francis Social Sciences and Humanities Collection
subjects Advertising
Cross cultural studies
Methods
Statistical analysis
title An assessment of methodological development in cross-cultural advertising research: A twenty-year review
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-26T21%3A42%3A23IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=An%20assessment%20of%20methodological%20development%20in%20cross-cultural%20advertising%20research:%20A%20twenty-year%20review&rft.jtitle=Journal%20of%20international%20consumer%20marketing&rft.au=Sin,%20Leo%20Y%20M&rft.date=2001-11-01&rft.volume=14&rft.issue=2,3&rft.spage=153&rft.pages=153-&rft.issn=0896-1530&rft.eissn=1528-7068&rft_id=info:doi/&rft_dat=%3Cproquest%3E119657344%3C/proquest%3E%3Cgrp_id%3Ecdi_FETCH-proquest_journals_2058081973%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=205808197&rft_id=info:pmid/&rfr_iscdi=true