Nationalistic Sentiments of Chinese Consumers: The Effects and Determinants of Animosity and Consumer Ethnocentrism

The purpose of this study is to examine the antecedents of consumer ethnocentrism and test the effects of animosity and consumer ethnocentrism on the purchase of foreign products in China. A questionnaire survey (N = 600) was conducted in Shanghai in 2005 using the mall-intercept survey technique. T...

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Published in:Journal of international consumer marketing 2009-08, Vol.21 (4), p.299-308
Main Author: Ishii, Kenichi
Format: Article
Language:English
Subjects:
animosity
China
Consumer behavior
Consumer ethnocentrism
Consumers
Consumption
Ethnocentrism
exclusionism
Impact analysis
Internationalism
Japan
Patriotism
Social Closure
Studies
U.S
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description The purpose of this study is to examine the antecedents of consumer ethnocentrism and test the effects of animosity and consumer ethnocentrism on the purchase of foreign products in China. A questionnaire survey (N = 600) was conducted in Shanghai in 2005 using the mall-intercept survey technique. The results indicate that the effects of animosity and consumer ethnocentrism are significant in the case of Japanese and U.S. products in China, and that Chinese consumer ethnocentrism is a combination of patriotism and negative internationalism. Patriotism is positively correlated with consumer ethnocentrism, but is negatively correlated with animosity. As compared to patriotism, the total effect of exclusionism on the willingness to buy foreign products is much stronger.
doi_str_mv 10.1080/08961530802282232
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source EBSCOhost Business Source Ultimate; Sociological Abstracts; Taylor and Francis Social Sciences and Humanities Collection
subjects animosity
China
Consumer behavior
Consumer ethnocentrism
Consumers
Consumption
Ethnocentrism
exclusionism
Impact analysis
Internationalism
Japan
Patriotism
Social Closure
Studies
U.S
title Nationalistic Sentiments of Chinese Consumers: The Effects and Determinants of Animosity and Consumer Ethnocentrism
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