A Framework and Guide for Understanding the Creation of Consumer Trust

This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institution...

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Bibliographic Details
Published in:Journal of international technology and information management 2007-04, Vol.16 (2), p.45
Main Author: Cazier, Joseph A
Format: Article
Language:English
Subjects:
Alliances
Consumer behavior
Consumers
Digital economy
Efficient markets
Internet
Matrix
Social exchange theory
Studies
Trust
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Summary:This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 × 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust. [PUBLICATION ABSTRACT]
ISSN:1941-6679
1543-5962
1941-6679
DOI:10.58729/1941-6679.1227