Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments

• Published in: International journal of information management 2018-04, Vol.39, p.199-219
• Main Authors: Sullivan, Yulia W., Kim, Dan J.
• Format: Article
• Language: English
• Subjects: Consumer behavior; Consumers; E-commerce; Electronic commerce; Model testing; Online trust; Perceived quality; Perceived value; Perceptions; Repurchase; Repurchase intention; Risk perception; Technology adoption; Technology assessment; Technology utilization; Trust; Trustworthiness; Websites
• ISSN: 0268-4012; 1873-4707
• DOI: 10.1016/j.ijinfomgt.2017.12.008

•An integration of the consumers’ product evaluation model and technology adoption model in e-commerce environments is proposed.•Product evaluation factors are important in determining online repurchase intentions.•Perceived value is influenced by perceived quality, perceived competitive price, and website reputation.•Perceived value and website reputation influence online trust.•Online trust and perceived value are the main predictors of online repurchase intentions. This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed.