IMPACT OF ICT IN TOURISM: THE COLOMBIAN CASE

Information and Communication Technologies (ICT) have boosted global tourism, by adopting business models focused on Internet Marketing. For Colombia this trend is relevant because tourism is one of the sectors with the highest growth in recent years. The average annual increase in international arr...

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Bibliographic Details
Published in:Cuadernos de turismo 2018-01 (41), p.699-701
Main Authors: Rodríguez, Alba Ligia López, Rodríguez, Sergio Andrés López
Format: Article
Language:English
Subjects:
Business models
Economic growth
Information technology
Internet
Online advertising
Tourism
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Summary:Information and Communication Technologies (ICT) have boosted global tourism, by adopting business models focused on Internet Marketing. For Colombia this trend is relevant because tourism is one of the sectors with the highest growth in recent years. The average annual increase in international arrivals in Colombia in the decade from 2004 to 2014 was 11.7% and the variation between 2015 and 2016 was 13.32%, well above the world average (4.1% growth during the decade 2004 to 2014), becoming the third line of the national economy that brings more foreign exchange to the country, after coal and oil. For the year 2018 the tourism sector is projected to generate foreign exchange for $ 6 billion and 300,000 new jobs. In order to analyze how Colombian tourism companies use ICT, a descriptive study is made by going to primary and secondary sources, concluding, that the most do not use ICT properly, despite the favorable environment for the development of tourism and the massification of the Internet.
ISSN:1139-7861
1989-4635