ANALYSIS OF INDUSTRIAL CONCENTRATION IN THE CASE ADRIS GROUP PLC

• Main Authors: Sopta, Martina, Jurinec, Darko
• Format: Conference Proceeding
• Language: English
• Subjects: Accounting; Competition; Competitiveness; Current liabilities; Data collection; Data processing; Economics; Financial statements; Industrial concentration; Insurance companies; Leadership; Market positioning; Market shares; Monopolistic competition; Ratios; Stock exchanges; Tourism; Websites
• ISSN: 1849-6903; 1849-6903

The aim of this paper is through the practical and research part show market structure prevailing in the markets. The objective is through a theory to explain and apply through an example of how companies cope in markets of different structures by analyzing the different market structures come to the problem with which every company faces in its operations. Analyzing the company, we can see how the interplay between the environment, resources and the leadership leads to a final decision on the market. Company is subject to external and internal factors that directly or indirectly act on the business. In the modern economy, the most common market structure is monopolistic competition, which is characterized by a large number of companies of different sizes, none of which does not have a large market share. As is similar to perfect competition that distinguishes the products or services which are not identical, so that each company can sell at different prices. In the process of analysis of company considered information company that are available in the financial statements, web site alone company. Using and processing the data itself aims to show the competitiveness of the market in which it operates company. Sources for data collection in this study, foreign and domestic literature on microeconomics, basic economics, managerial economics, accounting. Literature was collected through secondary data sources, primarily using the book library Faculty of Economy in Zagreb, professional publications published on the website. The data required for analysis of the company Adris group plc. were collected on the website of the company, using their financial statements, and Zagreb Stock Exchange website.