Two Evidential Data Based Models for Influence Maximization in Twitter

Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we propose two evidential influence maximization models for...

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Bibliographic Details
Published in:arXiv.org 2017-01
Main Authors: Siwar Jendoubi, Martin, Arnaud, Liétard, Ludovic, Hend, Ben, Boutheina, Ben
Format: Article
Language:English
Subjects:
Fuses
Maximization
Optimization
Social networks
Online Access:Get full text
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Summary:Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we propose two evidential influence maximization models for Twitter social network. The proposed approach uses the theory of belief functions to estimate users influence. Furthermore, the proposed influence estimation measure fuses many influence aspects in Twitter, like the importance of the user in the network structure and the popularity of user's tweets (messages). In our experiments, we compare the proposed solutions to existing ones and we show the performance of our models.
ISSN:2331-8422
DOI:10.48550/arxiv.1701.05751