Using Feasibility Studies in Capital Fundraising Campaigns: A National Survey of Community Colleges

Community colleges increasingly participate in capital fundraising campaigns. Previous research has suggested that these campaigns are reliant on business and industry support, but the broader community of fundraising professionals note that effective planning for capital campaigns begin with a feas...

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Bibliographic Details
Published in:Journal of applied research in the community college 2017-11, Vol.24 (2), p.15-27
Main Authors: Smith, Everrett A., Miller, Michael T., Gearhart, G. David
Format: Article
Language:English
Subjects:
Case studies
Community Colleges
Competition
Endowment
Endowment Funds
Feasibility studies
Finance
Fund raising
Fundraising
Higher education
Leadership
Operating revenue
Philanthropy
Planning
Polls & surveys
Respondents
Success
Taxation
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Summary:Community colleges increasingly participate in capital fundraising campaigns. Previous research has suggested that these campaigns are reliant on business and industry support, but the broader community of fundraising professionals note that effective planning for capital campaigns begin with a feasibility study. Such planning processes allow institutions to fully understand their opportunities and recognize what work needs to take place prior to implementing a campaign. Based on the elements of a capital campaign, 212 community colleges that had conducted capital campaign were surveyed about how important feasibility study elements were to their campaigns. With 99 respondents, the most critical elements of a feasibility study were identified as understanding the fundraising and fiscal environment of the campaign, developing a strong and effective case statement, and identifying the appropriate staffing level to successfully conduct the campaign.
ISSN:1068-610X