The applicability of Grant’s framework in the dynamic digital age

Purpose – This paper aims to investigate the applicability of Grant’s framework in the current changing and dynamic environment. Design/methodology/approach – In this paper, a critical review of Grant’s paper was conducted to identify the limitations and weaknesses of the framework, which prevent it...

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Bibliographic Details
Published in:European business review 2015-11, Vol.27 (6), p.656-678
Main Authors: Rashidirad, Mona, Soltani, Ebrahim, Salimian, Hamid, Liao, Yingying
Format: Article
Language:English
Subjects:
Business models
Competition
Competitive advantage
Digital Age
International business
Internet
Market positioning
Product differentiation
Strategic management
Strategy
Target markets
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Summary:Purpose – This paper aims to investigate the applicability of Grant’s framework in the current changing and dynamic environment. Design/methodology/approach – In this paper, a critical review of Grant’s paper was conducted to identify the limitations and weaknesses of the framework, which prevent its effective application in the current digital age. Findings – As a result, this paper presented a modified framework and four propositions to consider dynamic capabilities in the new turbulent environment and extend the relationships between a firm’s resources, capabilities, dynamic capabilities, competitive advantage and competitive strategy. Findings tied to this initiative will provide important contributions to research. Originality/value – Rooted in resource-based view (RBV), the proposed framework puts forward a valid theoretical foundation on how to create a competitive advantage from a firm’s internal factors, including strategic resources, capabilities and dynamic capabilities. Furthermore, it contributes to RBV literature by considering dynamic capabilities, as the firms’ most crucial factors in the current dynamic digital market.
ISSN:0955-534X
1758-7107
DOI:10.1108/EBR-03-2014-0023