Towards Responsible Consumption – Attitudes of Young Consumers to the Idea of Corporate Social Responsibility

The objective of the article is to analyse the interest evinced by young Polish consumers in corporate social responsibility and trust towards it. The deliberations are based on the results of research carried out in 2015 on a sample of 963 consumers aged between 19 and 35, who live in the biggest u...

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Bibliographic Details
Published in:Handel wewne̜trzny (Warszawa) 2017-01 (367), p.280
Main Authors: Nowacki, Robert, Wasilik, Katarzyna
Format: Article
Language:English
Subjects:
Consumer attitudes
Corporate responsibility
Social responsibility
Sustainable consumption
Trust
Young adults
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Summary:The objective of the article is to analyse the interest evinced by young Polish consumers in corporate social responsibility and trust towards it. The deliberations are based on the results of research carried out in 2015 on a sample of 963 consumers aged between 19 and 35, who live in the biggest urban agglomerations. The study examines the issue of young consumers’ knowledge of and interest evinced in CSR as well as their trust in socially responsible actions, and attitudes towards products offered by companies that do not respect the rules of social responsibility. The analysis makes use of the indicators of the structure and power of correlations among the variables. The study has revealed relatively low awareness of the ideas behind corporate social responsibility among young Poles – every fifth declared knowing it and simultaneously two thirds would like to widen their knowledge about it. The consequence of such modest interest is indifference towards companies’ declarations of CSR – few young consumers trust them. Every fourth young Pole, however, is ready to boycott products of companies whose activity they do not accept.
ISSN:0438-5403