The General Linear Model: Data Analysis in the Social and Behavioral Sciences

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Bibliographic Details
Published in:Journal of marketing research 1978-11, Vol.15 (4), p.657-658
Main Author: Saegert, Joel
Format: Article
Language:English
Subjects:
Hypothesis testing
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ISSN:0022-2437
1547-7193
DOI:10.2307/3150642