A Rachet Model of Advertising Carryover Effects

Saved in:
Bibliographic Details
Published in:Journal of marketing research 1976-02, Vol.13 (1), p.76-79
Main Author: Parsons, Leonard J.
Format: Article
Language:English
Subjects:
Advertising
Advertising expenditures
Advertising research
Advertising to sales ratios
Consumer advertising
Consumer behavior
Consumption
Economic models
Marketing
Modeling
Research Notes and Communications
Soaps
Standard error
Variables
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377601300111