Comments on Reviews by Jagdish N. Sheth of MNA and THAID

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Bibliographic Details
Published in:Journal of marketing research 1974-11, Vol.11 (4), p.473-475
Main Authors: Andrews, Frank M., Morgan, James N., Messenger, Robert C.
Format: Article
Language:English
Subjects:
Dependent variables
Design analysis
Discriminant analysis
Social research
Variables
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ISSN:0022-2437
1547-7193
DOI:10.1177/002224377401100421