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Comments on Reviews by Jagdish N. Sheth of MNA and THAID
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Published in: | Journal of marketing research 1974-11, Vol.11 (4), p.473-475 |
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cites | cdi_FETCH-LOGICAL-c1483-94876c65ba3028594d97fdcb271d06013fab62403fb0092e956d855da7b223393 |
container_end_page | 475 |
container_issue | 4 |
container_start_page | 473 |
container_title | Journal of marketing research |
container_volume | 11 |
creator | Andrews, Frank M. Morgan, James N. Messenger, Robert C. |
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doi_str_mv | 10.1177/002224377401100421 |
format | article |
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identifier | ISSN: 0022-2437 |
ispartof | Journal of marketing research, 1974-11, Vol.11 (4), p.473-475 |
issn | 0022-2437 1547-7193 |
language | eng |
recordid | cdi_proquest_journals_208743923 |
source | Business Source Ultimate; JSTOR Archival Journals and Primary Sources Collection; ABI/INFORM Global |
subjects | Dependent variables Design analysis Discriminant analysis Social research Variables |
title | Comments on Reviews by Jagdish N. Sheth of MNA and THAID |
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