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Comments on Reviews by Jagdish N. Sheth of MNA and THAID

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Published in:Journal of marketing research 1974-11, Vol.11 (4), p.473-475
Main Authors: Andrews, Frank M., Morgan, James N., Messenger, Robert C.
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Language:English
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ispartof Journal of marketing research, 1974-11, Vol.11 (4), p.473-475
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source Business Source Ultimate; JSTOR Archival Journals and Primary Sources Collection; ABI/INFORM Global
subjects Dependent variables
Design analysis
Discriminant analysis
Social research
Variables
title Comments on Reviews by Jagdish N. Sheth of MNA and THAID
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