Are Students Really Poor Substitutes for Businessmen in Behavioral Research?

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Bibliographic Details
Published in:Journal of marketing research 1970-11, Vol.7 (4), p.529-532
Main Authors: Khera, Inder P., Benson, James D.
Format: Article
Language:English
Subjects:
Abbreviations
Adoption rates
Behavior
Business schools
Businesspeople
Engineering
Engineering education
Hypotheses
Marketing
Purchasing
Purchasing agents
Recommendations
Research Notes and Communications
Sales presentations
Students
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ISSN:0022-2437
1547-7193
DOI:10.1177/002224377000700416