The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams

Most high-technology firms expect cross-functional new product teams to accelerate product innovation, increase creativity, and cut costs. However, the mere formation of teams seldom produces such results. This article reports findings from a recent study of new product development processes in 10 h...

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Bibliographic Details
Published in:Engineering management journal 2001-06, Vol.13 (2), p.33-39
Main Authors: Jassawalla, Avan R., Sashittal, Hemant C.
Format: Article
Language:English
Subjects:
Collaboration
Cooperation
Cost reduction
Creativity
Emissions control
High tech industries
Innovations
Interviews
Managerial skills
Organizational behavior
Product development
R&D
Research & development
Studies
Teams
Teamwork
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Description
Summary:Most high-technology firms expect cross-functional new product teams to accelerate product innovation, increase creativity, and cut costs. However, the mere formation of teams seldom produces such results. This article reports findings from a recent study of new product development processes in 10 high-technology firms and highlights the actions of senior management and team leaders that are associated with highly collaborative new product teamwork.
ISSN:1042-9247
2377-0643
DOI:10.1080/10429247.2001.11415114