DOES INFORMATION OVERLOAD CROWD OUT ENVIRONMENTAL CONSCIOUSNESS IN CONSUMPTION?

This paper proposes a decision-making field experiment that explains how people respond to economic and/or environmental benefits of energy saving. A class experiment is conducted where respondents learn comparative benefits of using Compact Florescent Lamps (CFLs). Given a choice to receive two-pac...

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Bibliographic Details
Published in:Southwestern economic review 2017-01, Vol.44, p.75-94
Main Authors: Chatterjee, Chiradip, Guleryuz, Ece H
Format: Article
Language:English
Subjects:
Agricultural production
Carbon offsets
Classrooms
Climate change
Consciousness
Consumers
Consumption
Decision making
Disclosure
Economic theory
Electricity
Emissions
Energy conservation
Energy efficiency
Environmental protection
Experiments
Greenhouse effect
Greenhouse gases
Health hazards
Information overload
Light bulbs
Polls & surveys
Sociodemographics
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Summary:This paper proposes a decision-making field experiment that explains how people respond to economic and/or environmental benefits of energy saving. A class experiment is conducted where respondents learn comparative benefits of using Compact Florescent Lamps (CFLs). Given a choice to receive two-pack CFL lamps or $10 cash, what information method increases the probability of choosing the two pack CFL lamps is studied. It is found that the probability of choosing two-pack CFLs increases the most when the respondents learn either of projected energy savings or reduction in the emission of greenhouse gases with CFLs.
ISSN:1941-7683
1941-7691