Where Are We Bound in Marketing Research?

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Bibliographic Details
Published in:Journal of marketing 1936-07, Vol.1 (1), p.28-34
Main Author: Coutant, Frank R.
Format: Article
Language:English
Subjects:
Advertising
Advertising research
Advertising signs
Advertising to sales ratios
Automobiles
Cost of sales
Marketing
Production efficiency
Sales management
Spending
Supply
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Description
Summary:
ISSN:0022-2429
1547-7185
DOI:10.1177/002224293600100105