Where Is Marketing Heading in France? A Review of the Literature

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Bibliographic Details
Published in:Journal of marketing 1981-07, Vol.45 (3), p.208-214
Main Authors: Bon, J., Choffray, J. M., Pras, B., Tixier, D., Waldman, C.
Format: Article
Language:English
Subjects:
Advertising research
Consumer behavior
Consumer economics
Consumer research
Consumerism
Economic competition
French literature
Marketing
Marketing around the World
Product innovation
Publishing industry
Citations: Items that cite this one
Online Access:Get full text
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Summary:
ISSN:0022-2429
1547-7185
DOI:10.1177/002224298104500320