The Roots of Large Scale Retailing

For a century, retailing has been leavened by a succession of large scale retailers-the department store, the mail order house, the chain store, the supermarket, and the discount house. What are the common, underlying reasons for their emergence? Will the pattern continue? Here is a critical answer.

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Bibliographic Details
Published in:Journal of marketing 1962-10, Vol.26 (4), p.55-59
Main Author: Moyer, M. S.
Format: Article
Language:English
Subjects:
Business
Capital markets
Capitalism
Chain stores
Corporations
Department stores
Discount department stores
Mail order houses
Marketing
Retail stores
Supermarkets
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Description
Summary:For a century, retailing has been leavened by a succession of large scale retailers-the department store, the mail order house, the chain store, the supermarket, and the discount house. What are the common, underlying reasons for their emergence? Will the pattern continue? Here is a critical answer.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224296202600411