[Inert Set or Inferred Set?]: An Explanation

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Bibliographic Details
Published in:Journal of marketing 1976-07, Vol.40 (3), p.60-60
Main Authors: Narayana, Chem L., Markin, Rom J.
Format: Article
Language:English
Subjects:
Brands
Marketing
Marketing Notes and Communications
Citations: Items that cite this one
Online Access:Get full text
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ISSN:0022-2429
1547-7185
DOI:10.1177/002224297604000313