Survey Research: A Decisional Approach

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Bibliographic Details
Published in:Journal of marketing 1974, Vol.38 (4), p.111-111
Main Author: Narayana, Chem L.
Format: Review
Language:English
Subjects:
Marketing
Online Access:Get full text
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ISSN:0022-2429
1547-7185
DOI:10.2307/1250401