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Survey Research: A Decisional Approach
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| Published in: | Journal of marketing 1974, Vol.38 (4), p.111-111 |
|---|---|
| Main Author: | |
| Format: | Review |
| Language: | English |
| Subjects: | |
| Online Access: | Get full text |
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| container_end_page | 111 |
| container_issue | 4 |
| container_start_page | 111 |
| container_title | Journal of marketing |
| container_volume | 38 |
| creator | Narayana, Chem L. |
| description | |
| doi_str_mv | 10.2307/1250401 |
| format | review |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1974, Vol.38 (4), p.111-111 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_proquest_journals_209277472 |
| source | EBSCOhost Business Source Ultimate; ABI/INFORM Global; ABI/INFORM Global (ProquesT); JSTOR Archival Journals |
| subjects | Marketing |
| title | Survey Research: A Decisional Approach |
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