Public Policy Issues in Marketing

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Bibliographic Details
Published in:Journal of marketing 1976-10, Vol.40 (4), p.148-148
Main Author: Cooper, M. Bixby
Format: Article
Language:English
Subjects:
Corrective advertising
False advertising
Marketing
Public policy
Online Access:Get full text
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Description
Summary:
ISSN:0022-2429
1547-7185
DOI:10.2307/1251087