Public Policy Issues in Marketing

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Published in:Journal of marketing 1976-10, Vol.40 (4), p.148-148
Main Author: Cooper, M. Bixby
Format: Article
Language:English
Subjects:
Corrective advertising
False advertising
Marketing
Public policy
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container_end_page 148
container_issue 4
container_start_page 148
container_title Journal of marketing
container_volume 40
creator Cooper, M. Bixby
description
doi_str_mv 10.2307/1251087
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identifier ISSN: 0022-2429
ispartof Journal of marketing, 1976-10, Vol.40 (4), p.148-148
issn 0022-2429
1547-7185
language eng
recordid cdi_proquest_journals_209278747
source EBSCOhost Business Source Ultimate; ABI/INFORM global; ABI/INFORM Archive; JSTOR Archival Journals and Primary Sources Collection
subjects Corrective advertising
False advertising
Marketing
Public policy
title Public Policy Issues in Marketing
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