Marketing Functions and Marketing Systems: A Synthesis. A Comment

This is a commentary on "Marketing Functions and Marketing Systems: A Synthesis" published in the July, 1969 issue of the JOURNAL OF MARKETING. The author maintains that the conceptual framework for the functional approach to marketing in the original article is clarified and strengthened...

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Bibliographic Details
Published in:Journal of marketing 1970-07, Vol.34 (3), p.63-64
Main Author: Sporleder, Thomas L.
Format: Article
Language:English
Subjects:
Critical path
Elasticity of demand
Market demand
Marketing
Marketing functions
Marketing Notes and Communications
Planning
Sales promotions
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Summary:This is a commentary on "Marketing Functions and Marketing Systems: A Synthesis" published in the July, 1969 issue of the JOURNAL OF MARKETING. The author maintains that the conceptual framework for the functional approach to marketing in the original article is clarified and strengthened by explicity recognizing that marketing activities performed by a firm are dependent on the nature of the firm's demand for its output.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224297003400313