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Depth Interviewing

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Bibliographic Details
Published in:	Journal of marketing 1950-04, Vol.14 (5), p.721-724
Main Authors:	Woodward, Julian L., Hofler, David, Haviland, Fred, Hyman, Herbert, Peterman, Jack, Rosten, Harry
Format:	Article
Language:	English
Subjects:	Committee Report Committees Consumer motivation Depth interviews Interviews Marketing Motivation research Psychological research Questionnaires Social psychology Social sciences Terminology
Citations:	Items that cite this one
Online Access:	Get full text
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