Crowdsourcing for a better world

Purpose – The purpose of the paper is to better understand the relation between information technology (IT) affordances and donor motivations in charitable crowdfunding. Design/methodology/approach – This paper reports the findings from a comparative case study of two charitable crowdfunding campaig...

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Bibliographic Details
Published in:Information technology & people (West Linn, Or.) Or.), 2016-03, Vol.29 (1), p.221-247
Main Authors: Choy, Katherine, Schlagwein, Daniel
Format: Article
Language:English
Subjects:
Altruism
Campaigns
Charities
Charity
Comparative analysis
Crowdfunding
Crowdsourcing
Donations
Fieldwork
Fund raising
Funding
Information & knowledge management
Information systems
Information technology
Literature reviews
Medical research
Motivation
Peer to peer lending
Product development
Social networks
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Summary:Purpose – The purpose of the paper is to better understand the relation between information technology (IT) affordances and donor motivations in charitable crowdfunding. Design/methodology/approach – This paper reports the findings from a comparative case study of two charitable crowdfunding campaigns. Findings – The affordances of crowdfunding platforms support types of donor motivation that are not supported effectively, or at all, in offline charity. Research limitations/implications – For future researchers, the paper provides a theoretical model of the relation between IT affordances and motivations in the context of charitable crowdfunding. Practical/implications – For practitioners in the charity space, the paper suggests why they may wish to consider the use of charitable crowdfunding and how they may go about its implementation. Originality/value – Based on field research at two charitable crowdfunding campaigns, the paper provides a new theoretical model.
ISSN:0959-3845
1758-5813
DOI:10.1108/ITP-09-2014-0215