Creating value from Social Big Data: Implications for Smart Tourism Destinations

•Social Big Data are a valuable source for value creation.•Social Big Data are strategic assets for the Smart Growth of a Tourism Destination.•Social Big Data in Smart Tourism enhance decision making process, innovation and personalization of offering, networking, collaboration.•Social Big Data allo...

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Bibliographic Details
Published in:Information processing & management 2018-09, Vol.54 (5), p.847-860
Main Authors: Vecchio, Pasquale Del, Mele, Gioconda, Ndou, Valentina, Secundo, Giustina
Format: Article
Language:English
Subjects:
Big Data
Business
Business analytics
Case studies
Data management
Decision making
Smart tourism destination
Social media measurement
Tourism
Tourist attractions
Trustworthiness
Valuation
Value creation
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Summary:•Social Big Data are a valuable source for value creation.•Social Big Data are strategic assets for the Smart Growth of a Tourism Destination.•Social Big Data in Smart Tourism enhance decision making process, innovation and personalization of offering, networking, collaboration.•Social Big Data allow valorization of unconventional local touristic experiences with positive splillovers on destionations. This paper aims to demonstrate how the huge amount of Social Big Data available from tourists can nurture the value creation process for a Smart Tourism Destination. Applying a multiple-case study analysis, the paper explores a set of regional tourist experiences related to a Southern European region and destination, to derive patterns and opportunities of value creation generated by Big Data in tourism. Findings present and discuss evidence in terms of improving decision-making, creating marketing strategies with more personalized offerings, transparency and trust in dialogue with customers and stakeholders, and emergence of new business models. Finally, implications are presented for researchers and practitioners interested in the managerial exploitation of Big Data in the context of information-intensive industries and mainly in Tourism.
ISSN:0306-4573
1873-5371
DOI:10.1016/j.ipm.2017.10.006