The Effects of Cultural Factors on Consumer's Behavior in the Information and Communication Technology

The present applied research aims to investigate the perceptions of students in Islamic Azad University (Science and Research Branch) about the role of cultural factors on buing behavior. A questionnaire survey of 246 students has been used with this respect. The study concludes that cultural factor...

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Bibliographic Details
Published in:Journal of economic & management perspectives 2017-09, Vol.11 (3), p.744-750
Main Authors: Soleimani, Seiamak, Gholami, Sajjad, Mohammadi, Arezou, Mohammadi, Seyed Fariborz
Format: Article
Language:English
Subjects:
Attitudes
Bank marketing
Banking industry
Communication
Consumer behavior
Consumers
Culture
Customer services
Decision making
Hypotheses
Information technology
Marketing
Quality of service
Researchers
Shopping
Students
Studies
Travel agencies
University students
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Summary:The present applied research aims to investigate the perceptions of students in Islamic Azad University (Science and Research Branch) about the role of cultural factors on buing behavior. A questionnaire survey of 246 students has been used with this respect. The study concludes that cultural factors significantly impact on buying behaviror towards Information and Communication Technology products.
ISSN:2523-5338
2523-5338