eBrands: Building an Internet Business at Breakneck Speed

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Bibliographic Details
Published in:Academy of Management perspectives 2000-11, Vol.14 (4), p.153
Main Author: Beam, Henry H
Format: Article
Language:English
Subjects:
Best practice
Brand equity
Brand loyalty
Executives
Internet
Marketing
Music
Startups
Success
Online Access:Get full text
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ISSN:1558-9080
1943-4529