Consumer Purchase Intentions for Sustainable Wild Salmon in the Chinese Market and Implications for Agribusiness Decisions

Sustainable food consumption and production play an increasingly important role in improving food security and quality in the food system worldwide. Consumers’ food consumption patterns in China, a rapidly emerging economy with the largest population and one of the largest consumer markets in the wo...

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Bibliographic Details
Published in:Sustainability 2018-04, Vol.10 (5), p.1377
Main Authors: Zheng, Qiujie, Wang, H., Lu, Yonggang
Format: Article
Language:English
Subjects:
Agribusiness
Bones
Consumers
Consumption
Demographics
Economics
Ecosystems
Food
Food consumption
Food production
Food quality
Food security
Food waste
International trade
Logit models
Salmon
Sustainability
Sustainable ecosystems
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Summary:Sustainable food consumption and production play an increasingly important role in improving food security and quality in the food system worldwide. Consumers’ food consumption patterns in China, a rapidly emerging economy with the largest population and one of the largest consumer markets in the world, significantly influence the structure of global trade flows and the sustainable ecosystem and environment. In this paper, we assess the emerging demand for imported wild and sustainable Alaskan salmon fillet and varietal parts in China’s market through consumers’ stated purchase intentions for the products. We use an ordered logit model to link consumers’ purchase intentions with potential influencing factors and identify important factors, including consumers’ consumption habits, perceptions, and social demographic characteristics. Due to differences between western and Chinese consumers on how different parts of fish are consumed, seemingly low-value salmon heads and bones may carry significant value if being imported and sold to Chinese consumers. We believe that our study is an important step in helping to build a sustainable business model, thereby creating a win-win situation for both the importing and exporting countries in order to allocate resources efficiently, feed people with healthy food, avoid food waste, and fulfill the economic value of products.
ISSN:2071-1050
2071-1050
DOI:10.3390/su10051377