Platform Adoption Factors in the Internet Industry

This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show tha...

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Bibliographic Details
Published in:Sustainability 2018-09, Vol.10 (9), p.3185
Main Author: Kim, Junic
Format: Article
Language:English
Subjects:
Internet
Motivation
Security
Sustainability
Technology Acceptance Model
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Summary:This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show that perceived usefulness had positive effects on the intention to use, perceived ease of use, diversity, and security risks affected by the perceived usefulness, and the indirect influences on the intention to use. In addition, satisfaction (in relation to service quality) was found to affect both perceived ease of use and perceived usefulness. This research is significant because it will make it possible to predict users’ perceptions of Internet platforms, which is important for establishing relevant strategies.
ISSN:2071-1050
2071-1050
DOI:10.3390/su10093185