Market Segmentation and Competitive Analysis for Supermarket Retailing

Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market segmentation research by narrowing the gap bet...

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Bibliographic Details
Published in:International journal of retail & distribution management 1994-01, Vol.22 (1), p.38-48
Main Authors: Segal, Madhav N, Giacobbe, Ralph W
Format: Article
Language:English
Subjects:
Competition
Data collection
Electronic data interchange
Food
Food industry
Grocery stores
Market positioning
Market segmentation
Market segments
Market shares
Market strategy
Marketing
Marketing strategy
Methodology
Patronage
Research methodology
Retail industry
Retail stores
Retail trade
Shopping
Statistical analysis
Strategy
Supermarkets
Target markets
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Summary:Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market segmentation research by narrowing the gap between the academically oriented research on segmentation and the practical application of segmentation research. Applies the recommended methodology to a largescale investigation and discusses the empirical findings along with strategic implications for supermarket retail chain organizations.
ISSN:0959-0552
1758-6690
DOI:10.1108/09590559410051395