Setting Policies for Consumer Communications: A Behavioral Decision Research Approach

The authors offer a framework rooted in behavioral decision research for the evaluation and regulation of communications. The approach considers consumer interpretations of product communications, the sensitivity of choice to such judgments, and the acceptability of misunderstanding to regulators.

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Bibliographic Details
Published in:Journal of public policy & marketing 2004-04, Vol.23 (1), p.14-27
Main Authors: Eggers, Sara L., Fischhoff, Baruch
Format: Article
Language:English
Subjects:
Advertising restrictions
Communication
Consumer protection
Consumers
Decision making
Dietary supplements
Disclaimers
Drug regulation
Federal regulation
Hormone replacement therapy
Litigation
Marketing
Nutrition
Philosophy
Product labeling
Prostate
Prostatic hyperplasia
Public policy
Regulatory agencies
Side effects
Studies
Sumer
Symptoms
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Description
Summary:The authors offer a framework rooted in behavioral decision research for the evaluation and regulation of communications. The approach considers consumer interpretations of product communications, the sensitivity of choice to such judgments, and the acceptability of misunderstanding to regulators.
ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.23.1.14.30396