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Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements
The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were c...
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Published in: | Journal of public policy & marketing 1998-04, Vol.17 (1), p.48-60 |
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Main Authors: | , , , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavioral recommendations had little effect. |
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ISSN: | 0743-9156 1547-7207 |
DOI: | 10.1177/074391569801700106 |