Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements

The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were c...

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Bibliographic Details
Published in:Journal of public policy & marketing 1998-04, Vol.17 (1), p.48-60
Main Authors: Slater, Michael D., Karan, David, Rouner, Donna, Murphy, Kevin, Beauvais, Frederick
Format: Article
Language:English
Subjects:
Advertising campaigns
Alcohol
Alcohol drinking
Alcohol use
Alcoholic beverages
Alcohols
Behavior
Credibility
Driving while intoxicated
Drunk driving
Focus groups
Informetrics
Perceptions
Public health
Public policy
Public safety
Recommendations
Studies
Television advertising
Variables
Warnings
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Summary:The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavioral recommendations had little effect.
ISSN:0743-9156
1547-7207
DOI:10.1177/074391569801700106