Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements

The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were c...

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Published in:Journal of public policy & marketing 1998-04, Vol.17 (1), p.48-60
Main Authors: Slater, Michael D., Karan, David, Rouner, Donna, Murphy, Kevin, Beauvais, Frederick
Format: Article
Language:English
Subjects:
Advertising campaigns
Alcohol
Alcohol drinking
Alcohol use
Alcoholic beverages
Alcohols
Behavior
Credibility
Driving while intoxicated
Drunk driving
Focus groups
Informetrics
Perceptions
Public health
Public policy
Public safety
Recommendations
Studies
Television advertising
Variables
Warnings
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cited_by cdi_FETCH-LOGICAL-c294t-55d48b0c4970ba666d4ef7997d4d2e6472b97656a1719005e8c8f09fb25781e43
cites cdi_FETCH-LOGICAL-c294t-55d48b0c4970ba666d4ef7997d4d2e6472b97656a1719005e8c8f09fb25781e43
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container_issue 1
container_start_page 48
container_title Journal of public policy & marketing
container_volume 17
creator Slater, Michael D.
Karan, David
Rouner, Donna
Murphy, Kevin
Beauvais, Frederick
description The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavioral recommendations had little effect.
doi_str_mv 10.1177/074391569801700106
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identifier ISSN: 0743-9156
ispartof Journal of public policy & marketing, 1998-04, Vol.17 (1), p.48-60
issn 0743-9156
1547-7207
language eng
recordid cdi_proquest_journals_211102605
source Business Source Ultimate; ABI/INFORM global; JSTOR Archival Journals and Primary Sources Collection; Politics Collection; Social Science Premium Collection (Proquest) (PQ_SDU_P3); PAIS Index
subjects Advertising campaigns
Alcohol
Alcohol drinking
Alcohol use
Alcoholic beverages
Alcohols
Behavior
Credibility
Driving while intoxicated
Drunk driving
Focus groups
Informetrics
Perceptions
Public health
Public policy
Public safety
Recommendations
Studies
Television advertising
Variables
Warnings
title Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements
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