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The structure of perceived risk: Some further progress

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Bibliographic Details
Published in:	Journal of the Academy of Marketing Science 1976-10, Vol.4 (4), p.694-706
Main Author:	Horton, Raymond L
Format:	Article
Language:	English
Subjects:	Consumer behavior Questionnaires
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
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