Evaluation of quality factors in marketing experiments

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1976-07, Vol.4 (3), p.599-607
Main Authors: Narayana, Chem L, Horrell, James F
Format: Article
Language:English
Subjects:
Experiments
Hypotheses
Marketing
Random variables
Variance analysis
Online Access:Get full text
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ISSN:0092-0703
1552-7824
DOI:10.1007/BF02729773