Cognitive dissonance among innovators

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 1977-12, Vol.5 (1-2), p.9-20
Main Authors: Connole, Robert J, Benson, James D, Khera, Inder P
Format: Article
Language:English
Subjects:
Home ownership
Innovations
Product development
Purchasing
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ISSN:0092-0703
1552-7824
DOI:10.1007/BF02721994