Customer Services - Off the Peg or Tailor-made?

This article examines the differences in the off the peg or tailor-made approaches to customer services. It also suggests trade-off analysis as a means of determining what is most important to customers and how they will react to changes in particular services.

Saved in:
Bibliographic Details
Published in:Management decision 1988-01, Vol.26 (1), p.25-29
Main Author: Marr, Norman E
Format: Article
Language:English
Subjects:
Customer services
Exporters
Preferences
Tradeoff analysis
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This article examines the differences in the off the peg or tailor-made approaches to customer services. It also suggests trade-off analysis as a means of determining what is most important to customers and how they will react to changes in particular services.
ISSN:0025-1747
1758-6070
DOI:10.1108/eb001482