2001: A Marketing Odyssey

INFORMS College on Marketing was formed in 1995 as a result of the merger of TIMS and ORSA and the College on Marketing began under the TIMS banner. Six of the people most instrumental in the early development of INFORMS College on Marketing's academic community provide their recollections of s...

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Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 2001-10, Vol.20 (4), p.331-336
Main Authors: Steckel, Joel H., Brody, Ed
Format: Article
Language:English
Subjects:
Case studies
Colleges & universities
Management science
Marketing
Special Section: History of Marketing Science
Citations: Items that cite this one
Online Access:Get full text
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Summary:INFORMS College on Marketing was formed in 1995 as a result of the merger of TIMS and ORSA and the College on Marketing began under the TIMS banner. Six of the people most instrumental in the early development of INFORMS College on Marketing's academic community provide their recollections of specific aspects of their journey since the College was founded in 1967.
ISSN:0732-2399
1526-548X
DOI:10.1287/mksc.20.4.331.9753