Twitter’s tweet method modelling and simulation

• Main Authors: Sarlis, Apostolos S, Sakas, Damianos P, Vlachos, D S
• Format: Conference Proceeding
• Language: English
• Subjects: Company structure; Computer simulation; Decision making; Digital media; Marketing; Modelling; Production methods; Real numbers; Social networks; System dynamics
• ISSN: 0094-243X; 1551-7616
• DOI: 10.1063/1.4907856

This paper seeks to purpose the concept of Twitter marketing methods. The tools that Twitter provides are modelled and simulated using iThink in the context of a Twitter media-marketing agency. The paper has leveraged the system’s dynamic paradigm to conduct Facebook marketing tools and methods modelling, using iThink™ system to implement them. It uses the design science research methodology for the proof of concept of the models and modelling processes. The following models have been developed for a twitter marketing agent/company and tested in real circumstances and with real numbers. These models were finalized through a number of revisions and iterators of the design, develop, simulate, test and evaluate. It also addresses these methods that suit most organized promotion through targeting, to the Twitter social media service. The validity and usefulness of these Twitter marketing methods models for the day-to-day decision making are authenticated by the management of the company organization. It implements system dynamics concepts of Twitter marketing methods modelling and produce models of various Twitter marketing situations. The Tweet method that Twitter provides can be adjusted, depending on the situation, in order to maximize the profit of the company/agent.