Editorial preface

Striving to adhere consistently to its current tradition and orientation, once again we have focused our efforts in selecting the papers for inclusion in this issue on the criteria of topicality and relevance of the various areas of research in marketing they present to offer our readership both int...

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Bibliographic Details
Published in:Tržište 2018-01, Vol.30 (1), p.5-6
Main Author: Ozretić Došen, Đurđana
Format: Article
Language:English
Subjects:
Marketing
Marketing / Advertising
Online Access:Get full text
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Summary:Striving to adhere consistently to its current tradition and orientation, once again we have focused our efforts in selecting the papers for inclusion in this issue on the criteria of topicality and relevance of the various areas of research in marketing they present to offer our readership both interesting and intriguing topics for further study. Hoping to offer such marketing content that will encourage further refl ection among our readers, irrespective of whether they concentrate on one specific or several papers, we opted for a combination of topics that have been relatively little represented in the marketing literature from transition and emerging economies to date. In the same vein, we offer our heartfelt thanks for long-standing and continuous support to the Faculty of Economics & Business in Zagreb.
ISSN:0353-4790
1849-1383
DOI:10.22598/mt/2018.30.1.5