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The Changing Face of Internet Communication: A Reaction to Hanson et al

Gold and Atkinson congratulate Hanson et al for highlighting the important trends in communications technology and how new channels can be used to reach audiences. They discuss some of the issues that must be considered when deciding when and how to use these new technologies, beginning with a criti...

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Bibliographic Details
Published in:American journal of health education 2008-05, Vol.39 (3), p.190-192
Main Authors: Atkinson, Nancy L., Gold, Robert S.
Format: Article
Language:English
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Summary:Gold and Atkinson congratulate Hanson et al for highlighting the important trends in communications technology and how new channels can be used to reach audiences. They discuss some of the issues that must be considered when deciding when and how to use these new technologies, beginning with a critical examination of the most oft-cited benefits of Web 2.0. However, the very features that make Web 2.0 so exciting also bring serious concerns about the unintended consequences that might arise.
ISSN:1932-5037
2168-3751
DOI:10.1080/19325037.2008.10599037