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B2B INTERNET APPLICATIONS: STRATEGIC CONSIDERATIONS
The collapse of market valuations for many internet retailers has unfairly tarred other web-based firms with the same brush. Despite anxiety in the equity markets, firms are embracing the world wide web as a business tool. Spending on business-to-business, or B2B, applications is particularly strong...
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Published in: | Competitiveness review 2002-02, Vol.12 (2), p.57-63 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | The collapse of market valuations for many internet retailers has unfairly tarred other web-based firms with the same brush. Despite anxiety in the equity markets, firms are embracing the world wide web as a business tool. Spending on business-to-business, or B2B, applications is particularly strong. But a quick jump to B2B systems is not for everyone. As with any major investment, spending on B2B applications needs to be reviewed from a strategy perspective, particularly if a firm is a player in international markets and seeking to stay competitive during this revolution. |
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ISSN: | 1059-5422 2051-3143 |
DOI: | 10.1108/eb046442 |