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B2B INTERNET APPLICATIONS: STRATEGIC CONSIDERATIONS

The collapse of market valuations for many internet retailers has unfairly tarred other web-based firms with the same brush. Despite anxiety in the equity markets, firms are embracing the world wide web as a business tool. Spending on business-to-business, or B2B, applications is particularly strong...

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Bibliographic Details
Published in:Competitiveness review 2002-02, Vol.12 (2), p.57-63
Main Authors: Erickson, G. Scott, Rothberg, Helen N.
Format: Article
Language:English
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Summary:The collapse of market valuations for many internet retailers has unfairly tarred other web-based firms with the same brush. Despite anxiety in the equity markets, firms are embracing the world wide web as a business tool. Spending on business-to-business, or B2B, applications is particularly strong. But a quick jump to B2B systems is not for everyone. As with any major investment, spending on B2B applications needs to be reviewed from a strategy perspective, particularly if a firm is a player in international markets and seeking to stay competitive during this revolution.
ISSN:1059-5422
2051-3143
DOI:10.1108/eb046442