Exploiting Query Repetition and Regularity in an Adaptive Community-Based Web Search Engine

• Published in: User modeling and user-adapted interaction 2004-01, Vol.14 (5), p.383-423
• Main Authors: Smyth, Barry, Balfe, Evelyn, Freyne, Jill, Briggs, Peter, Coyle, Maurice, Boydell, Oisin
• Format: Article
• Language: English
• Subjects: Collaboration; Consumer behavior; Correspondence; Customization; Documents; Information retrieval; Privacy; Queries; Search engines; Social networks; Social research; Studies
• ISSN: 0924-1868; 1573-1391
• DOI: 10.1007/s11257-004-5270-4

Search engines continue to struggle with the challenges presented by Web search: vague queries, impatient users and an enormous and rapidly expanding collection of unmoderated, heterogeneous documents all make for an extremely hostile search environment. In this paper we argue that conventional approaches to Web search - those that adopt a traditional, document-centric, information retrieval perspective - are limited by their refusal to consider the past search behaviour of users during future search sessions. In particular, we argue that in many circumstances the search behaviour of users is repetitive and regular; the same sort of queries tend to recur and the same type of results are often selected. We describe how this observation can lead to a novel approach to a more adaptive form of search, one that leverages past search behaviours as a means to re-rank future search results in a way that recognises the implicit preferences of communities of searchers. We describe and evaluate the I-SPY search engine, which implements this approach to collaborative, community-based search. We show that it offers potential improvements in search performance, especially in certain situations where communities of searchers share similar information needs and use similar queries to express these needs. We also show that I-SPY benefits from important advantages when it comes to user privacy. In short, we argue that I-SPY strikes a useful balance between search personalization and user privacy, by offering a unique form of anonymous personalization, and in doing so may very well provide privacy-conscious Web users with an acceptable approach to personalized search. [PUBLICATION ABSTRACT]