Marketing and the Cold War: an overview

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is pr...

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Bibliographic Details
Published in:Journal of historical research in marketing 2016-02, Vol.8 (1), p.2-16
Main Authors: Tadajewski, Mark, Stole, Inger L
Format: Article
Language:English
Subjects:
20th century
Advertising
Cold War
Communism
Consumption
Free markets
Geopolitics
Marketing
Marketing science/history
Power
Scholars
Totalitarianism
Values
World War II
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Summary:Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.
ISSN:1755-750X
1755-7518
DOI:10.1108/JHRM-11-2015-0048