Poverty Research and Measurement: Making the Case for Consumption Adequacy

Scholarship involving impoverished consumers and consumption is an important part of consumer research on well-being. Investigations have looked at domestic (US) poverty as well as its global manifestations at the base of the pyramid. Together they form a body of scholarship with underlying assumpti...

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Bibliographic Details
Published in:The Journal of consumer affairs 2018-09, Vol.52 (3), p.770-791
Main Authors: FARRELL, JUSTINE RAPP, HILL, RONALD PAUL
Format: Article
Language:English
Subjects:
COMMENTARY
Consumer research
Consumers
Consumption
Economic research
Intellectuals
Measurement
Measuring instruments
Personal income
Policy making
Poverty
Salary
Scholarship
United States
United States economic conditions
Wages
Wages and salaries
Well being
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Summary:Scholarship involving impoverished consumers and consumption is an important part of consumer research on well-being. Investigations have looked at domestic (US) poverty as well as its global manifestations at the base of the pyramid. Together they form a body of scholarship with underlying assumptions about what scholars, policy makers, and consumer advocates believe constitutes being poor versus not being poor. While these studies have much to offer, ambiguous definitions of impoverishment guide their research, which also include choices among possible measurement instruments. To address this deficit, our article approaches the differences in research focus across constituencies, seeking to understand how poverty is both defined and measured within our field. Under the conceptual foundation of the consumption adequacy perspective, we advance a definition of poverty that is used to determine the lived experiences of material impoverishment.
ISSN:0022-0078
1745-6606
DOI:10.1111/joca.12183